Persuasive Language In Skintific Advertisements On Instagram: A Semantics Analysis
This research is entitled "Persuasive Language in Skintific Advertisements on Instagram: A Semantic Analysis". The purpose of this research is to identify persuasive language in Skintific advertisements on Instagram posts. The category of persuasive language refers to Lamb's theory (2019), using a qualitative descriptive method. The researcher collected ninety-six Skintific advertisement data from Instagram posts. The data was then analyzed by categorizing and interpreting it into the appropriate categories. The results of the research and discussion show that out from 96 Skintific advertisement data on Instagram posts, 65 data were found. These data are categorized as follows: 4 Alliteration, 9 Appeals, 2 Connotation, 18 Emotive Language, 6 Colloquial Language, 2 Hyperbole, 1 Expert Opinion, 6 Inclusive Language, 7 Imagery, 6 Jargon, 3 Rhetorical Questions and 1 Simile. The most common persuasive language used in Skintific advertisement on Instagram posts is Emotive Language, as Skintific frequently employs language that evokes an emotive response from readers or listeners. Skintific aims to show similar emotions and preferences to its consumers and boost confidence, motivating them to achieve good results.
-
Azzahra, I., and Heri, H. (2023). Persuasive Language of Advertisement in People Magazine: A Semantic Study. Jurnal Sinestesia, 13(2), 832-843. https://sinestesia.pustaka.my.id/journal/article/view/409. Accessed on June 17 th, 2025. Link
-
Kubro, R., and Imam, S. (2019). Persuasive Language in Advertisement Discourses (Business Advertorial Analysis). Journal of Intensive Studies on Language, Literature, Art, and Culture. Vol. 3 No. 2 December 2019. Accessed on July 19 th, 2025.
-
Lamb, Brett. (2019). persuasive language. Creative Content Australia.
-
Losi, R. V., and Sisi, R. (2022). Persuasive Language Used on Advertisements of Instagram Posts. Titian: Jurnal Ilmu Humaniora, 6 (1), 54–64. https://doi.org/10.22437/titian.v6i1.18616. Accessed on April 27 th,2025. DOI
-
Nggara, D., Sri, R. J., and Komang, D. P. (2021). Persuasive Language Used in The Advertisements of Frankie Magazine. Elysian Journal: English Literature, Linguistics and Translation Studies, 1(3), 127-136. Accessed on July 31 th,2025.
-
Shaughnessy, J., and Nicholas, J. S. (2004). Persuasion in Advertising. British: Routledge.
-
Taylor, S. J., Bogdan, R., and Devault, M. L. (2016). Introduction to Qualitative Research Methods. Canada: A Guidebook and Resource.
-
Yuliah, S., Januar, F., and Muhammad, Y. (2021). The Persuasive Language Used in Advertisements in Magazine. Jurnal Bahasa Inggris Terapan, 7(2), 119-129. https://doi.org/10.35313/jbit.v7i2.3620. Accessed on April 28 th, 2025. DOI
CC BY-NC-SA 4.0
Copyright © 2026 Jurnal Ilmiah Pendidikan Scholastic
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License .
How to Cite
Similar Articles
- Hindun Hindun, Abstract Improving Students’ Mathematic Achievement By Using Task Method At The Third Grade Students In Sd Negeri 07 Pinang Sebatang Barat, Kecamatan Tualang Kabupaten Siak In Academic Year 2015/2016 , Jurnal Ilmiah Pendidikan Scholastic: Vol. 2 No. 1 (2018): Jurnal Ilmiah Pendidikan Scholastic
- Fetri Reni, Penggunaan Bahasa Verbal Hipnoterapis dan Pengaruh Nonverbal Terhadap Pecandu Rokok: Suatu Kajian Neurospikolinguistik , Jurnal Ilmiah Pendidikan Scholastic: Vol. 1 No. 1 (2017): Jurnal ilmiah Pendidikan Scholastic
- Fadlan Ihsan, Raflis Raflis, Analysis of The English Open Compound Words , Jurnal Ilmiah Pendidikan Scholastic: Vol. 3 No. 1 (2019): Jurnal Ilmiah Pendidikan Scholastic
- Elda Martha Suri, An Analysis of Students’ Errors in Translating Recount Text at The Tenth Grade of SMKN 5 Padang , Jurnal Ilmiah Pendidikan Scholastic: Vol. 7 No. 1 (2023): Jurnal Ilmiah Pendidikan Scholastic
- Yalmiadi, Yohannes Telaumbanua, Text Linguistics of “Textuality”: Making a Sequence of Sentences Communicative English Written Texts , Jurnal Ilmiah Pendidikan Scholastic: Vol. 7 No. 2 (2023): Jurnal Ilmiah Pendidikan Scholastic
- Diones Aliaski, Intellectual property and intelligence with Learning result of educational languages of islamic Education (pai) learners in smkn 4 padang , Jurnal Ilmiah Pendidikan Scholastic: Vol. 2 No. 3 (2018): Jurnal Ilmiah Pendidikan Scholastic
You may also start an advanced similarity search for this article.
Most read articles by the same author(s)
- Lestari Sembiring, Helmita Helmita, The Comparison Between Ideal Feminist and Discriminated Feminist From Characteristics of Amanda and Lauraas Seen In The Glass Menagerie Bytennesse Williams , Jurnal Ilmiah Pendidikan Scholastic: Vol. 3 No. 1 (2019): Jurnal Ilmiah Pendidikan Scholastic
- Reni Zilfiameri, Helmita Helmita, The Effect of American Civil War to Scarlet's Love Manifestations as Seen in Margaret Mitchell's Gone With The Wind , Jurnal Ilmiah Pendidikan Scholastic: Vol. 3 No. 2 (2019): Jurnal Ilmiah Pendidikan Scholastic
- Helmita, Anolifa Jisokhi Gaurifa, The Fragmented Self In Wintergirls As Seen In Laurie Halse Anderson: A Psychological Analysis , Jurnal Ilmiah Pendidikan Scholastic: Vol. 9 No. 3 (2025): Jurnal Ilmiah Pendidikan Scholastic
- Helmita, Sri Lestari, The Conflict of Planned Birth as Seen Jodi Picoult’s My Sister’s Keeper , Jurnal Ilmiah Pendidikan Scholastic: Vol. 7 No. 3 (2023): Jurnal Ilmiah Pendidikan Scholastic
- Helmita, Salsabila Rezky Mahesa, The Twisted Personality Development as Reflected in Stephen King’s Carrie Novel , Jurnal Ilmiah Pendidikan Scholastic: Vol. 8 No. 3 (2024): Jurnal Ilmiah Pendidikan Scholastic
- Helmita, Yelfina Gaho, Love and Loss As Seen in Celine Dion’s Song Lyrics: Psychologycal Analysis , Jurnal Ilmiah Pendidikan Scholastic: Vol. 10 No. 1 (2026): Jurnal Ilmiah Pendidikan Scholastic
