Persuasive Language In Skintific Advertisements On Instagram: A Semantics Analysis
This research is entitled "Persuasive Language in Skintific Advertisements on Instagram: A Semantic Analysis". The purpose of this research is to identify persuasive language in Skintific advertisements on Instagram posts. The category of persuasive language refers to Lamb's theory (2019), using a qualitative descriptive method. The researcher collected ninety-six Skintific advertisement data from Instagram posts. The data was then analyzed by categorizing and interpreting it into the appropriate categories. The results of the research and discussion show that out from 96 Skintific advertisement data on Instagram posts, 65 data were found. These data are categorized as follows: 4 Alliteration, 9 Appeals, 2 Connotation, 18 Emotive Language, 6 Colloquial Language, 2 Hyperbole, 1 Expert Opinion, 6 Inclusive Language, 7 Imagery, 6 Jargon, 3 Rhetorical Questions and 1 Simile. The most common persuasive language used in Skintific advertisement on Instagram posts is Emotive Language, as Skintific frequently employs language that evokes an emotive response from readers or listeners. Skintific aims to show similar emotions and preferences to its consumers and boost confidence, motivating them to achieve good results.
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Azzahra, I., and Heri, H. (2023). Persuasive Language of Advertisement in People Magazine: A Semantic Study. Jurnal Sinestesia, 13(2), 832-843. https://sinestesia.pustaka.my.id/journal/article/view/409. Accessed on June 17 th, 2025. Link
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Kubro, R., and Imam, S. (2019). Persuasive Language in Advertisement Discourses (Business Advertorial Analysis). Journal of Intensive Studies on Language, Literature, Art, and Culture. Vol. 3 No. 2 December 2019. Accessed on July 19 th, 2025.
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Lamb, Brett. (2019). persuasive language. Creative Content Australia.
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Losi, R. V., and Sisi, R. (2022). Persuasive Language Used on Advertisements of Instagram Posts. Titian: Jurnal Ilmu Humaniora, 6 (1), 54–64. https://doi.org/10.22437/titian.v6i1.18616. Accessed on April 27 th,2025. DOI
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Nggara, D., Sri, R. J., and Komang, D. P. (2021). Persuasive Language Used in The Advertisements of Frankie Magazine. Elysian Journal: English Literature, Linguistics and Translation Studies, 1(3), 127-136. Accessed on July 31 th,2025.
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Shaughnessy, J., and Nicholas, J. S. (2004). Persuasion in Advertising. British: Routledge.
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Taylor, S. J., Bogdan, R., and Devault, M. L. (2016). Introduction to Qualitative Research Methods. Canada: A Guidebook and Resource.
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Yuliah, S., Januar, F., and Muhammad, Y. (2021). The Persuasive Language Used in Advertisements in Magazine. Jurnal Bahasa Inggris Terapan, 7(2), 119-129. https://doi.org/10.35313/jbit.v7i2.3620. Accessed on April 28 th, 2025. DOI
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