Persuasive Language In Skintific Advertisements On Instagram: A Semantics Analysis
This research is entitled "Persuasive Language in Skintific Advertisements on Instagram: A Semantic Analysis". The purpose of this research is to identify persuasive language in Skintific advertisements on Instagram posts. The category of persuasive language refers to Lamb's theory (2019), using a qualitative descriptive method. The researcher collected ninety-six Skintific advertisement data from Instagram posts. The data was then analyzed by categorizing and interpreting it into the appropriate categories. The results of the research and discussion show that out from 96 Skintific advertisement data on Instagram posts, 65 data were found. These data are categorized as follows: 4 Alliteration, 9 Appeals, 2 Connotation, 18 Emotive Language, 6 Colloquial Language, 2 Hyperbole, 1 Expert Opinion, 6 Inclusive Language, 7 Imagery, 6 Jargon, 3 Rhetorical Questions and 1 Simile. The most common persuasive language used in Skintific advertisement on Instagram posts is Emotive Language, as Skintific frequently employs language that evokes an emotive response from readers or listeners. Skintific aims to show similar emotions and preferences to its consumers and boost confidence, motivating them to achieve good results.
-
Azzahra, I., and Heri, H. (2023). Persuasive Language of Advertisement in People Magazine: A Semantic Study. Jurnal Sinestesia, 13(2), 832-843. https://sinestesia.pustaka.my.id/journal/article/view/409. Accessed on June 17 th, 2025. Link
-
Kubro, R., and Imam, S. (2019). Persuasive Language in Advertisement Discourses (Business Advertorial Analysis). Journal of Intensive Studies on Language, Literature, Art, and Culture. Vol. 3 No. 2 December 2019. Accessed on July 19 th, 2025.
-
Lamb, Brett. (2019). persuasive language. Creative Content Australia.
-
Losi, R. V., and Sisi, R. (2022). Persuasive Language Used on Advertisements of Instagram Posts. Titian: Jurnal Ilmu Humaniora, 6 (1), 54–64. https://doi.org/10.22437/titian.v6i1.18616. Accessed on April 27 th,2025. DOI
-
Nggara, D., Sri, R. J., and Komang, D. P. (2021). Persuasive Language Used in The Advertisements of Frankie Magazine. Elysian Journal: English Literature, Linguistics and Translation Studies, 1(3), 127-136. Accessed on July 31 th,2025.
-
Shaughnessy, J., and Nicholas, J. S. (2004). Persuasion in Advertising. British: Routledge.
-
Taylor, S. J., Bogdan, R., and Devault, M. L. (2016). Introduction to Qualitative Research Methods. Canada: A Guidebook and Resource.
-
Yuliah, S., Januar, F., and Muhammad, Y. (2021). The Persuasive Language Used in Advertisements in Magazine. Jurnal Bahasa Inggris Terapan, 7(2), 119-129. https://doi.org/10.35313/jbit.v7i2.3620. Accessed on April 28 th, 2025. DOI
CC BY-NC-SA 4.0
Copyright © 2026 Jurnal Ilmiah Pendidikan Scholastic
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License .
How to Cite
Similar Articles
- Marno Marno, Raflis Raflis, Fetri Reni, Code Switching in Sigapokna Language Uttered by Minangkabau People in Sigapokna, Mentawai , Jurnal Ilmiah Pendidikan Scholastic: Vol. 3 No. 2 (2019): Jurnal Ilmiah Pendidikan Scholastic
- Ani Kariyati, M. Zaim, The Most Influential Educational Theories and Philosophical Movements Shaping Chinese Language Learning in The 21st Century , Jurnal Ilmiah Pendidikan Scholastic: Vol. 7 No. 3 (2023): Jurnal Ilmiah Pendidikan Scholastic
- Fadrisal Amin, Raflis, A Study of Affixation In West Simeulue Language , Jurnal Ilmiah Pendidikan Scholastic: Vol. 7 No. 3 (2023): Jurnal Ilmiah Pendidikan Scholastic
- Wienda Gusta, Asma Alhusna, Noni Febriana, Mona Afersa, An Analysis of Language Changes in the Family Environment , Jurnal Ilmiah Pendidikan Scholastic: Vol. 8 No. 3 (2024): Jurnal Ilmiah Pendidikan Scholastic
- Ahmad Nusi, M. Zaim, Philosophy of Education In Digital Transformation: Ethical Considerations For Students’ Data Security In Online Learning Platforms , Jurnal Ilmiah Pendidikan Scholastic: Vol. 7 No. 3 (2023): Jurnal Ilmiah Pendidikan Scholastic
- Ahmad Nusi, Dewirahmadanirwati, Novia Juita, Havid Ardi, Factors and Challenges in Using Gamification In Teaching ESP , Jurnal Ilmiah Pendidikan Scholastic: Vol. 8 No. 1 (2024): Jurnal Ilmiah Pendidikan Scholastic
- Afnesha Noveriana Chang, Teaching Second Language For Young Learners: Is Earlier Always Better? , Jurnal Ilmiah Pendidikan Scholastic: Vol. 8 No. 2 (2024): Jurnal Ilmiah Pendidikan Scholastic
- Usnita Usnita, Test Of Courage Skills Class Iv Students' In Raising Opinions Through Language Game To Improve Learning Achievement Results , Jurnal Ilmiah Pendidikan Scholastic: Vol. 2 No. 2 (2018): Jurnal ilmiah Pendidikan Scholastic
- Awerlin Zalukhu, Raflis, Narrative Transportation And Propaganda Language On Nike’s Youtube Channel : A Discourse Analysis , Jurnal Ilmiah Pendidikan Scholastic: Vol. 9 No. 3 (2025): Jurnal Ilmiah Pendidikan Scholastic
- Yessy Marzona, An Analysis of Students’ Difficulties In Listening Comprehension at English Education Department in Faculty of Teacher Training And Education of Universitas Ekasakti , Jurnal Ilmiah Pendidikan Scholastic: Vol. 7 No. 2 (2023): Jurnal Ilmiah Pendidikan Scholastic
You may also start an advanced similarity search for this article.
Most read articles by the same author(s)
- Lestari Sembiring, Helmita Helmita, The Comparison Between Ideal Feminist and Discriminated Feminist From Characteristics of Amanda and Lauraas Seen In The Glass Menagerie Bytennesse Williams , Jurnal Ilmiah Pendidikan Scholastic: Vol. 3 No. 1 (2019): Jurnal Ilmiah Pendidikan Scholastic
- Reni Zilfiameri, Helmita Helmita, The Effect of American Civil War to Scarlet's Love Manifestations as Seen in Margaret Mitchell's Gone With The Wind , Jurnal Ilmiah Pendidikan Scholastic: Vol. 3 No. 2 (2019): Jurnal Ilmiah Pendidikan Scholastic
- Helmita, Anolifa Jisokhi Gaurifa, The Fragmented Self In Wintergirls As Seen In Laurie Halse Anderson: A Psychological Analysis , Jurnal Ilmiah Pendidikan Scholastic: Vol. 9 No. 3 (2025): Jurnal Ilmiah Pendidikan Scholastic
- Helmita, Sri Lestari, The Conflict of Planned Birth as Seen Jodi Picoult’s My Sister’s Keeper , Jurnal Ilmiah Pendidikan Scholastic: Vol. 7 No. 3 (2023): Jurnal Ilmiah Pendidikan Scholastic
- Helmita, Salsabila Rezky Mahesa, The Twisted Personality Development as Reflected in Stephen King’s Carrie Novel , Jurnal Ilmiah Pendidikan Scholastic: Vol. 8 No. 3 (2024): Jurnal Ilmiah Pendidikan Scholastic
- Helmita, Yelfina Gaho, Love and Loss As Seen in Celine Dion’s Song Lyrics: Psychologycal Analysis , Jurnal Ilmiah Pendidikan Scholastic: Vol. 10 No. 1 (2026): Jurnal Ilmiah Pendidikan Scholastic
